How To Avoid A 2013 PR Disaster | The Adhere Agency

With social media and internet marketing growing stronger every day and more and more businesses getting to grips with this new form of PR, the chances of a disaster hitting are more numerous than ever. It is now so easy for one slip up to cost your company big business and it could even damage its image permanently. You?ll be surprised at just how many people remember PR disasters more than they remember the great campaigns that businesses have ran over the years.

Any entrepreneur will know that once an image is tainted, it can be very difficult to get the public back on your side but we are still seeing plenty of titanic sized disasters. 2012 brought us calamities from American Apparel, Starbucks and the Australian radio station 2day FM so how can you go about preventing something like this happening to your brand?

Be Careful When Attempting To Newsjack

Newsjacking is a relatively new form of PR which involves taking advantage of various topics and happenings in the current headlines and using them to promote your own business. An example of this can be promoting your range of sunglasses and sun cream whilst the country?s media is raving about a heat wave or promoting your baby products after the announcement of a forthcoming royal birth.

However, there are dangerous pitfalls to these tactics and sometimes companies go too far. For example, you should think long and hard before you newsjack some bad news. The clothing company American Apparel paid the price for this last year when they tried to use hurricane sandy to promote online shopping at their stores. This didn?t sit too well with much of the east coast of America and left them with a lot of explaining to do.

Remember Your Views Are Never Just Your Own

One vast pitfall that a lot of people forget when they are in the media spotlight is that if you are representing a company or a brand, whether it?s your own or one that employs you, your opinions are always going to affect more than just you personally. If you are the recognisable face of a multinational corporation, it doesn?t matter whether you say something to someone in the corner store when you?re buying milk and if you do it in front of millions on a TV screen; what you say will still affect your company.

Therefore, if you have strong views on gay marriage like Dan Cathy the president of Chick ?fil ?a, it might not be wise to reveal them to the whole country on a talk show. Similarly, if you have strong views on gun control like Bob Costas, be they right or wrong, airing them on Sunday Night Football is not the best idea. Think before you speak; you are always representing more than just yourself.

If Disaster Strikes; Act Accordingly

The chances are that even if you do your best to avoid it at all costs, disaster could still strike. And when it does, you need to be prepared. Even the smallest PR slip up needs to be addressed and even the biggest can be repaired if dealt with in the right manner. So whether you are an experienced technology PR agency or a start-up fast food restaurant, you need to have a plan of action ready and waiting behind the ?in case of emergency break case? sign.

First and foremost, action needs to be taken swiftly and as soon after the disaster as possible. There is no point leaving it to see if things die down or if it will go away on its own because that?s just wishful thinking. Secondly, you should own up to your mistakes. Refusing to take the blame will just delay the inevitable and you may even end up with a situation similar to that of Lance Armstrong where the furore is just simply multiplied when you do finally admit it.

After this a measured approach is required. The initial bleeding has been stopped but you need to work harder and for longer in order to heal the wound properly.

Image License: Creative Commons?image source

Chris Mayhew

This article is written by Chris Mayhew on behalf of Eclat Marketing. The best way to avoid a PR disaster is to leave it to the professionals and technology PR agency Eclat are the perfect candidates. Visit their website today to see how they could improve your public relations.

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Source: http://blog.theadhereagency.com/wordpress/2013/how-to-avoid-a-2013-pr-disaster/

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Reid supports expanding background checks; unsure about assault weapons ban (Washington Post)

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Iraq's $1.4 bln Asiacell share offer sold out: exchange

BAGHDAD (Reuters) - A $1.35 billion sale of shares in Iraqi mobile telephone firm Asiacell , the country's first major public offer of equity since the U.S.-led invasion in 2003, was fully subscribed, the stock exchange said on Sunday.

Taha Abdulsalam, chief executive of the Iraq Stock Exchange, told Reuters that orders had been received for all 67.5 billion shares on offer, comprising 25 percent of the company's share capital.

The offer was one of the Middle East's biggest share offers in the last few years, and it was seen as a test of investor confidence in Iraq's economy as it recovers from years of war, political instability and financial sanctions.

Some major local shareholders in Asiacell are reducing their holdings through the offer.

By contrast, Qatar Telecom , which owns 53.9 percent, was expected to use the offer to increase its stake, Layth Sulaiman, head of the exchange's board of governors, said last week.

The shares were sold at 22 Iraqi dinars ($0.02) each. Public trade in the shares had been expected to start on the exchange on Sunday, but it will begin on Monday, exchange officials said.

They said they could not immediately reveal details such as the total size of orders received for Asiacell shares, or how many of the shares had gone to foreign and local investors.

(Reporting by Aseel Kami, Writing by Matt Smith, Editing by Andrew Torchia and Erica Billingham)

Source: http://news.yahoo.com/iraqs-1-4-bln-asiacell-share-offer-sold-091552939--finance.html

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Energy Secretary Chu to step down

FILE - In this Nov. 17, 2011 file photo, Energy Secretary Steven Chu testifies on Capitol Hill in Washington. On Friday, the White House announced that Chu would be resigning his post. (AP Photo/Evan Vucci, File)

FILE - In this Nov. 17, 2011 file photo, Energy Secretary Steven Chu testifies on Capitol Hill in Washington. On Friday, the White House announced that Chu would be resigning his post. (AP Photo/Evan Vucci, File)

WASHINGTON (AP) ? Energy Secretary Steven Chu, who won a Nobel Prize in physics but came under questioning for his handling of a solar energy loan, is stepping down.

Chu offered his resignation to President Barack Obama in a letter Friday. He said he will stay on at least until the end of February and may stay until a successor is confirmed.

Chu's departure had been widely expected and follows announcements by Interior Secretary Ken Salazar, Environmental Protection Agency chief Lisa Jackson and Jane Lubchenco, head of the National Oceanic and Atmospheric Administration, that they are leaving.

The White House said no decisions have been made on replacements for any of the environment and energy jobs but said Obama's priorities will remain unchanged. Potential replacements for Chu include former North Dakota Sen. Byron Dorgan, former Michigan Gov. Jennifer Granholm and former Washington Gov. Christine Gregoire.

Obama said in a statement Friday that Chu brought a "unique understanding of both the urgent challenge presented by climate change and the tremendous opportunity that clean energy represents for our economy."

During his tenure, Chu helped move the country toward energy independence, Obama said, referring to billions of dollars in Energy Department loans to boost renewable energy such as wind and solar power.

"Thanks to Steve, we also expanded support for our brightest engineers and entrepreneurs as they pursue groundbreaking innovations that could transform our energy future," Obama said.

Chu, 64, a former director of the Lawrence Berkeley National Lab in California, had little political experience before taking the energy post in 2009.

He drew fire from congressional Republicans who criticized his handling of a $528 million federal loan to solar panel maker Solyndra, which later went bankrupt, laying off its 1,100 workers. Republicans said Chu and other Energy Department officials missed many warning signs about problems at Solyndra and compounded them by approving a restructuring of the loan even after problems were discovered.

Solyndra was the first renewable-energy company to receive a loan guarantee under the 2009 stimulus law, and the Obama administration frequently promoted the company as a model for its clean energy program. Chu attended a 2009 groundbreaking when the loan was announced, and Obama visited the company's Fremont, Calif., headquarters the next year.

The company's implosion in 2011 and revelations that the administration hurried a review of the loan in time for the groundbreaking become an embarrassment for Chu and Obama and a rallying cry for GOP critics of the administration's green energy program.

Lawmakers also criticized Chu for approving the plan to restructure Solyndra's debt so that two private investors moved ahead of taxpayers for repayment in case of default.

Chu defended the Solyndra loan during a sometimes testy hearing in late 2011. While calling the ultimate outcome "regrettable," Chu said the loan was subject to "proper, rigorous scrutiny and healthy debate" before it was approved in 2009.

"While we are disappointed in the outcome of this particular loan, we support Congress' mandate to finance the deployment of innovative technologies and believe that our portfolio of loans does so responsibly," Chu said.

The White House said Chu retained Obama's confidence, but Chu was widely expected to leave following Obama's re-election last fall.

In a letter to Energy Department employees, Chu said he was proud of his tenure and cited dozens of accomplishments, including doubling the production of renewable energy from wind and solar power. Installations of solar electric systems have nearly doubled in each of the last three years, he said, while fully 42 percent of new energy capacity in the U.S. last year was from wind ? more than any other energy source.

"I came with dreams and am leaving with a set of accomplishments that we should all be proud of," he said.

One of his accomplishments was something that Chu rarely talked about, but was frequently cited by Obama: Chu's role in helping to plug the massive BP oil spill in the Gulf of Mexico. Chu and a team of engineers helped devised an interim solution before a replacement well permanently plugged the leak, which spewed more than 200 million gallons of oil in the worst offshore oil disaster in the country's history.

Chu came up with the solution "when nobody else could figure it out," Obama said Friday. "And that's typical of the incredible contributions that he's made to this country."

At Energy, Chu was most closely identified with his oversight of a massive, $35 billion loan guarantee program funded by the 2009 economic stimulus law. He also led efforts to develop a cutting-edge, alternative energy lab known as ARPA-E, or Advanced Research Projects Agency-Energy.

While tarnished by Solyndra, the loan program has had many successes, including huge solar projects in California and Arizona and wind farms in Oregon and Maine. The department also has boosted electric cars and nuclear power plants. Counting loans and guarantees to U.S. car makers and the nuclear industry, the program is supporting as many as 60,000 jobs and generating up to $40 billion in private investment, Chu said.

The ARPA-E project has led research in fields from electrofuels to batteries. "While it is too early to tell if we have home runs, there are a number of investments that have certainly rounded second base," Chu said in his farewell letter.

Chu also played a key role in the U.S. response to the Fukushima nuclear disaster in Japan, as well as an Obama administration decision to kill a planned nuclear waste dump at Nevada's Yucca Mountain.

___

Follow Matthew Daly on Twitter: https://twitter.com/MatthewDalyWDC

Associated Press

Source: http://hosted2.ap.org/APDEFAULT/89ae8247abe8493fae24405546e9a1aa/Article_2013-02-01-Energy%20Secretary/id-1b0df78ff93542518ebac76821303f7f

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