If you are in business and have a website there is no escaping the powerful influence of Google. You rank in Google listings may have a direct influence on the success of your business or you may be using one of the products from their powerful suite of tools: Gmail, Google Analytics, Webmaster Tools, Adwords, Google images or the increasingly important Google+.
Since its launch two years ago Google+ has had its share of jousting with Facebook for the much-coveted position of most popular social media tool. And Google has been explicit in the fact that the success of Google+ is very important to the already massive company.
So much so that Google has cleverly linked the Google+ social media platform directly to Google search in a way that allows businesses using Google+ properly to reap extra benefits in terms of SEO (Search Engine Optimisation). Google+ has become a very powerful tool for business but it has nowhere near reached critical mass? a point all too evident to Google.
Google has struggled to win over users from Facebook with its social network.
In a major bid to address this deficit Google launched a completely redesigned Google+ on Wednesday at Google I/O with features that could make Google+ a fierce Facebook competitor.
Google+ is getting a huge update of 41 new features, including an awesome new column based interface with some nice customization options.
The Google+ overhaul includes a fancy, multi-column stream (not a news-feed, a stream) that can be customized according to your screen size (so if you have a larger screen size you can add more columns to use up the white space. You can customize with cards that you can click to flip over and find related content. Google will now auto-hash tag your Google+ posts with relevant tags, even if you post a photo with no description.
Google?s Official Blog described the announcement as:
"We unveiled the newly designed Google+, which helps you easily explore content as well dramatically improve your online photo experience to give you crisp, beautiful photos?without the work! We also upgraded Google+ Hangouts?our popular group video application?to help bring all of your real-life conversations online, across any device or platform, and with groups of up to 10 friends."
Google didn?t reveal all the details as to what the 41 new features would be but they were very clear about one thing: they want people to use Google+.
In the fast evolving world of the Internet, where businesses continually vie for first page places on Google search, one thing is certain ? With this level of commitment from Google, it is assured that Google+ will continue to grow in its already important place in the SEO strategy of businesses online.
Post by Patrick James Horan
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