Why The Data Problem Is A Good Thing For The Open Cloud Movement

Piston Cloud Co-Founder Joshua McKenty says the OpenStack?customer ecosystem has four emerging market segments. On one side are the customers who hire consultants to build them a cloud. On the other side are the IBM customers who will always be IBM customers. And in the middle are two classes of customers who have one thing in common, McKenty said. ?They have a data problem and with that comes deeper interest in the infrastructure, be it their own or a third-party that manages it for them. In one camp of this middle market are the customers who want a more enterprise-grade agreement, McKenty said. They want reliability and durability in the virtual machines they run. In the other camp are the companies with SaaS or cloud apps that are seeking more than what AWS offers. Realistically, AWS is in fine shape and will continue to dominate. They were the first to step ahead and provide services that abstract the complexity of managing data. Their place in the market is solid and will remain that way for some time to come. More important? As data becomes a growing problem, so will the interest in open cloud technologies. ?For example, Cisco projects a 66% compound annual growth rate in mobile traffic between 2012 and 2017. Customers that grow wildly will see a better value in moving off AWS. Others will want better service level agreeements and more control over their data. ?Those companies will move off AWS, too. The DevOps movement will continue to help companies like Puppet Labs and Opscode prosper as more companies look to process more data and get better productivity while keeping heasd counts low. It’s just a complete change that will shift the trillion dollar IT budget toward the open cloud. IBM, AT&T, HP, Red Hat — all of these companies are investing in the open cloud to help companies deal with the new realities of the data world. Customers have to consider that to grow they will need to analyze data to be more predictive and more so, just develop better ways get their work done. Managing terabytes of data will be the norm. ?Customers will have to think about how data moves around and syncs to different devices, be it a smartphone or a tablet. It will mean adopting open-source analytics technologiies such as Hadoop and considering how to extend the infrasrtructure at minimal cost. As

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